Better than Better – Ketones – Podcast interview with
Dustin Schaffer
This was an amazing interview with a world expert in ketosis and exogenous ketones Dustin Schaffer. Dustin has been involved with the industry from the beginning.
Dustin from his own health challenges was forced to discover ketogenesis, ketosis, and ketones by himself. He has been studying it and implementing it in his own life. He is amazingly passionate about sharing the power of ketones to the world.
The discussion around ketones is very new to most people. You will continue to hear more about it in the future. The amount of research validating the health benefits is mind-blowing. Just google ketosis or ketones and (whatever you want) and I’m sure something will come up. Ketosis has been researched for decades. In the past, the cost to produce ketones has been very high. This is why they have only been used in research. This is why most people have not heard about it. The process has changed greatly over the past few years. They have been able to find a cost-effective method of production. This now allows everyone to be able to take advantage of this magical supplement.
We cover all the topics from:
- Fat loss
- Weight loss
- Muscle preservation
- Brain function
- Sustained energy
- The power of ketones for the baby boomers and aging population
- How safes exogenous ketones are
- Improved performance
- Fitness
and much more.
Check it out and let me know if you have any questions.
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Transcription
okay welcome everybody back to the
00:03
podcast and I’ve got an amazing guest
00:05
today
00:07
Dustin Shafer he’s pretty much been
00:10
involved with the industry and ketone
00:11
since it came commercially available but
00:15
I want to first introduce Dustin greatly
00:17
appreciate his time to come in on the
00:19
podcast and maybe Dustin just give the
00:21
listeners that they don’t know you at
00:22
all a bit of information about ground
00:24
behind what you do who you are yeah
00:26
absolutely thanks for having me on
00:28
Andrew I appreciate it and you know I
00:31
started in the health and fitness world
00:33
my kind of my whole life I got my first
00:34
weight set at eight eight years old and
00:36
so I just always have been into it and
00:38
got into competition and being a
00:40
competitive athlete and I actually
00:42
didn’t follow my dream into college
00:45
sports or in the military originally and
00:46
I very quickly got screened into the
00:49
recon side of things and I was a radio
00:52
recon marine team leader out of caught
00:55
out of high school and then I decided to
00:56
go and play about college football that
00:57
I’ve always wanted to do and two years
00:59
into my career I was told I needed my
01:01
knees replaced which was a hard hard
01:05
thing to swallow at 22 years old 22
01:07
years old and and that’s kind of
01:10
beginning that my story of my body was
01:12
broken down I needed multiple surgeries
01:14
I I didn’t have that ability to rest and
01:16
recover very effectively I just worked
01:18
hard and I broke down or lay had some
01:20
head trauma that I struggled with I
01:22
still have been struggling with for many
01:24
years after and then I got diagnosed
01:25
with Hashimoto’s by the age of 26 so
01:28
kind of went to the the pinnacle peak of
01:30
performance and then down to can’t get
01:32
out of bed and barely walk around the
01:33
block lost used my leg for a year doing
01:37
an experimental surgery on that so it
01:39
was a it was kind of the the the
01:40
beginning of my story which but I’ve
01:43
always been into fitness and health so I
01:45
studied Exercise Science back in
01:47
Minnesota and specialize in cardiac
01:48
rehab and nutrition and so that was
01:52
really my focal point was just how to
01:54
get the body back from more of a
01:56
foundation of wellness to optimal
02:00
performance how do we get it back and I
02:02
spent a few years spending a lot of
02:04
money trying to figure out what was
02:05
wrong with me and through that quest I
02:06
found ketones and ketosis as a dietary
02:09
measure of treatment for myself and I
02:12
like to tell people I put Humpty Dumpty
02:13
back together again and and then I
02:17
started teaching it through clients and
02:19
then consulting gym owners trainers
02:21
coaches medical professionals on how to
02:23
implement key to ketogenic styles of
02:25
eating into their patients or the
02:27
customer base so that they could improve
02:29
performance in individuals but also just
02:32
improve life for individuals yeah that
02:35
was a bad for you so you must have had
02:37
it it was uh it was I’ve stayed mentally
02:41
strong through most of it and then I was
02:43
challenged to the mental challenge which
02:44
is always the biggest challenge is that
02:46
I I’d love to delve into the mental side
02:48
of how you have to come there as well
02:50
but before we do that and how like back
02:54
then like ketosis and stuff really
02:56
wasn’t a very well known concept back
02:59
then so how for what you went through
03:01
are you like how did you stumble upon
03:02
ketosis and how did you link it to be
03:05
able to help what was going on with
03:06
yourself ironically was out of
03:08
desperation the first time I’d
03:09
experienced ketosis was actually in the
03:11
military I went eight days with very
03:13
little food lost though over 30 pounds
03:15
in those eight days with no sleep but
03:17
the interesting thing is that’s when I
03:19
perform the best I actually had the best
03:21
performance and I never associated the
03:23
two besides that I was really small I’ve
03:25
lost a lot of muscle mass cuz it was it
03:27
was a starvation state it was actually
03:29
behind what you would typically want to
03:30
do but it was actually spending over
03:33
$150,000 with medicine natural holistic
03:36
Eastern medicine and I was frustrated
03:38
but I went back into a time where I was
03:40
at when I was kid I was born on a
03:42
healthy child born I could only for
03:44
foods ferment most of my life or most of
03:46
my first six years of my life
03:47
allergic everything and I just went back
03:49
I called my mom up I’m like mom what
03:51
could I eat and she told me and so I did
03:54
a 14-day fast and basically just clean
03:57
the slate and then what I did is I only
03:59
ate those four foods and then every week
04:01
I’d add a food back for in almost an
04:02
entire year well out of complete
04:05
desperation at that same time about that
04:08
same time maybe a year or two later I
04:09
actually started learning that Charles
04:11
Poliquin who’s you know very one of the
04:13
most influential strength conditioning
04:14
coaches in the world he was starting to
04:17
teach something called bio signature and
04:18
and they started talking looking at
04:20
hormones of performance and body but
04:22
being the ketosis is a very main stage
04:24
for body composition and it started
04:26
teaching me more at a
04:27
level what that meant and and that was
04:30
kind of the beginning of me learning it
04:32
but it was really trial and error for my
04:34
own like out of desperation I’ve tried
04:36
everything and I was sick and tired of
04:38
no matter of his Western medicine or
04:39
Eastern medicine everybody was doing
04:41
everything to me and I didn’t feel like
04:43
I had a responsibility in it and I was
04:45
like where’s my responsibility so I
04:47
focused on sleeping more hydrating
04:49
better
04:50
I stopped eating at first and then
04:52
eating you know more correctly and then
04:53
change that state of mind and then spend
04:55
more time and sunlight and that was the
04:57
beginning of my change yeah well it’s
05:00
still they were straight into sort of
05:02
the beginning like for those people that
05:04
really have no idea about ketosis or
05:06
what it is firstly what is ketosis like
05:09
just give us a brief explanation of your
05:10
capacities yet to keep it really simple
05:14
ketosis is a state when your body runs
05:16
out of glucose through either a low-carb
05:20
diet or through deprivation of food you
05:23
know through starvation and/or a
05:25
long-term fast what happens when your
05:27
body doesn’t have enough glucose to
05:29
maintain its its it’s stores your body
05:31
will tap into your fat and it’ll break
05:33
that fat down and deliver and produce
05:35
ketones that your body can use as energy
05:38
so I like to tell people it’s like
05:39
you’re carrying around you know butter
05:41
and olive oil and all this energy on
05:43
your system that we’re just teaching
05:45
your body to use for fuel so you don’t
05:47
have to eat it and that’s really in a
05:49
simplistic manners ketones are an energy
05:51
that our bodies our body has held on to
05:53
through fat tissue that can be mobilized
05:57
as energy for us during these extreme
05:59
situations either starvation and
06:01
survival or through a very specific diet
06:03
like an Atkins style or a ketogenic diet
06:06
which has been around for nearly a
06:08
hundred years yeah so what what is was
06:11
ketosis us bodies got a bad rap you know
06:16
over the years you know there’s been so
06:18
much positive research associated with
06:20
it but those are things and people
06:21
saying digging things how it’s dangerous
06:23
and all that type of stuff do you think
06:25
those Mis consumers come from negative
06:28
concept around fact and what we’ve been
06:31
educated around fat specifically yeah I
06:34
mean I think it all stems from Ancel
06:36
keys back in the 1950s where he just
06:38
misrepresented the lipid hypothesis and
06:41
basically everybody bought into it it’s
06:43
amazing if you look at Hollywood today
06:44
it’s like somebody can say something and
06:46
very quickly it becomes true even though
06:48
there’s really not any science
06:50
scientific evidence to support it and
06:51
that’s what happened in the 50s the big
06:53
fat lie came out and we just bought into
06:55
it and then unfortunately when buy time
06:57
low carb dieting became kind of a thing
07:00
with Atkins and the 80s and late 70s 80s
07:02
and into the 90s well fat was bad so
07:05
wound up happening is they started
07:06
realizing carbohydrates are bad so then
07:08
protein went up so now everybody’s like
07:10
protein protein protein well that’s
07:11
that’s not true either it’s it’s too
07:14
much protein is not very good for us
07:16
either so what end up happening is we
07:19
just kind of got caught misunderstanding
07:22
from the 50s that led into this epidemic
07:24
of a high carbohydrates and then we now
07:26
we realize carbs are bad and now it’s
07:27
just getting the idea of putting people
07:29
putting butter back on their food and
07:31
psychologically being aware of it so the
07:34
other thing that misconception with the
07:36
diet I think is is that you know with
07:39
type 1 diabetes you know being kita
07:41
ketone acidosis most medical
07:43
professionals only learn ketosis as a
07:44
negative thing yes they actually don’t
07:46
realize the benefits of it and I mean I
07:48
just had a doctor’s friend of Mines
07:51
house last night and and he you know
07:53
he’s my product sits on his counter the
07:55
very first time I talked to him he goes
07:57
well ketones are bad for you I’m like I
07:58
just said to him I go you’re very
08:00
ignorant on this topic and I’d love to
08:01
educate you because I think you you
08:03
would be really blown away by really
08:05
what this is all about and I find that
08:07
he was very open like he’s like okay I’d
08:09
like to learn more and so I have a lot
08:11
of doctors that are really supportive of
08:12
this now because of the education and
08:14
the science that’s there they’re really
08:15
open to learning it yeah absolutely
08:17
enough I found that is as well like when
08:20
you go talk to someone did one of the
08:21
biggest questions is near what about
08:23
keep worth the doses can they you know
08:25
you didn’t take any keep dodgin ski
08:27
tones put you into T so that
08:28
ketoacidosis
08:29
yeah and I’ll find exactly the same
08:31
thing and what what’s the issue with the
08:35
general population like why what’s the
08:37
is there a difficulty in getting into
08:39
ketosis and also you know once your body
08:42
gets into ketosis like how do you stay
08:45
there always see what’s even interstate
08:46
it well it is it difficult I always say
08:50
you know de starvation sounds fun I mean
08:53
although I’m truly
08:55
I truly believe we should all start more
08:56
I know absolutely I think it’d be better
09:01
for our whole world but that’s just not
09:02
reality and so or doing a diet perfectly
09:05
the challenge with a true and I always
09:08
tell people like a true ketogenic diet
09:10
there’s different levels of ketogenic
09:11
diets they’re out there medically like
09:13
that have been diagnosed and so depends
09:16
on the severity of L it’s gonna be
09:18
independently based on how extreme they
09:21
need to go to be effective but it’s
09:22
really hard I mean you can’t mess up if
09:25
you mess up a little bit you start over
09:26
and it I mean dr. Wilson and I were
09:28
talking just other day and you know we
09:30
look at it six months to a year to teach
09:31
somebody to do the diet right like a
09:33
whole year to be able do a diet right
09:36
yeah I mean it doesn’t mean you won’t
09:37
have a success it’s just that you’re not
09:38
abie to be effectively to get your
09:40
ketone levels high enough to get the
09:42
major benefits it requires so much time
09:44
and energy that you know you can’t ever
09:47
slip up you can’t eat too much protein
09:48
you can’t eat too much carbs you have to
09:50
create fasting situations to maintain
09:52
that integrity but the reward once you
09:55
get there is outstanding
09:56
it’s wonderful it’s dr. Bullock he says
10:00
it’s like being in Hawaii he’s like when
10:02
you when you’re in Hawaii I don’t know
10:03
maybe Fiji I don’t know with no
10:05
Australians and other people in the
10:06
world like is a vacation place but
10:08
Hawaii is just known as this beautiful
10:10
amazing place well beginning ketosis is
10:12
like being Hawaii the problem is is some
10:14
people literally they have to walk to
10:16
Hawaii to get there it’s just so much
10:18
work they never ever get there and they
10:20
come back home yes and I think I give up
10:22
before they truly get me absolutely some
10:25
people literally will get to the
10:26
shorelines you quit yeah like they’re
10:28
almost there and then they quit and they
10:30
and then they they had this idea that
10:32
they should have but they shouldn’t and
10:33
then it was too hard and they never go
10:34
back because they said it didn’t work
10:36
yes but they were this close from having
10:39
freedom and their health forever yeah
10:40
absolutely
10:41
so when we talk about exhaustion Eschete
10:44
wins how long they’ve really been around
10:47
in the world like in research for
10:50
example for actually almost 60 years
10:52
they’ve been around for a long time it’s
10:55
not something that’s new it’s just
10:57
something that hadn’t been overly looked
10:59
at because the right people weren’t
11:00
looking so their actual actually been
11:03
around for a long long time but it was
11:04
NASA astronauts and Department of fence
11:07
four Navy SEALs that actually
11:08
brought it a little bit more to the
11:10
forefront because something that there
11:11
was going on with their brain they’re
11:12
having some seizures under pressure and
11:14
so they needed some answers so Oxford
11:16
and University South Florida I went to
11:18
go look for those answers and then
11:20
that’s when as we started becoming
11:21
mainstream and then of course you bring
11:22
in technology you know podcasts like
11:25
this with some of the experts and then
11:28
you bring in a company like prove it who
11:30
is able to create a high exposure it’s
11:32
it’s pretty it’s pretty extraordinary
11:33
yeah absolutely because what yeah uh
11:36
back in the day when they were doing
11:38
research like what was the cost
11:40
initially what was the cost of actually
11:42
producing content you know I actually
11:44
don’t know this salt based program a
11:47
product that was available I do know
11:49
that the ketone ester I mean I the last
11:51
time I saw it even today it’s still at
11:52
like $3,000 a liter yeah I mean it’s
11:56
it’s pretty crazy and there’s people out
11:57
there that watch they pay that um they
12:00
taste horrendously bad for the salt I
12:03
actually don’t know what the cost was
12:05
back in the day I dunno we were talking
12:07
earlier about dr. Mary Newport and I do
12:09
know that she’d tried some of the very
12:10
very first work that dr. Dom it does
12:13
years and you know it taste was an issue
12:16
and it was very very salty because they
12:18
didn’t have a way to mask some of the
12:19
some of the some of the components of
12:21
the product yeah it was my supposed to
12:23
be doing into this well like I know a
12:24
lot of probably one of the main
12:26
questions when people initially see the
12:28
ingredients is the high level of sodium
12:30
you speak fluently yeah I mean there’s a
12:34
few reasons why that’s in their number
12:35
one reason it’s a transporter it’s for
12:37
absorption and if it’s not in there you
12:40
don’t get the proper absorption of the
12:43
ketones and so like we actually we’re
12:45
playing with different ratios and stuff
12:46
and there’s other companies that are
12:48
there trying to do the same thing and
12:49
we’ve really found the best ratio that
12:51
works most effectively to hiding ketone
12:53
levels and the salt actually very vital
12:55
for that it’s easy to absorb into
12:57
people’s system things like calcium may
12:58
not may or may not absorb very well
12:59
especially our females and they don’t
13:01
get the don’t get the results and the
13:03
benefits and so that’s the most
13:05
important part of it it’s the salt so it
13:06
can absorb and you can actually get the
13:08
use of it the second thing is is that
13:09
ketones are a natural diuretic and so
13:12
because of that not too diuretic we
13:13
actually need to increase the sodium
13:15
levels for people so it actually helps
13:16
buffer and helps offset some of the
13:18
dehydration effect that can come from
13:20
either a low carb diet Lokar
13:22
lifestyle or even using the exogenous
13:24
ketones so those are the main components
13:26
but there but we got to keep in mind
13:28
that there’s also a big salt lie that’s
13:29
that’s certain to is starting to come
13:32
out where I have a good friend of mine
13:34
here he’s a cardiologist in Southern
13:36
California and and I have a video of
13:37
actually I’m talking about this and he’s
13:39
like you know it ranges you know we have
13:41
people from one gram to ten gram it’s it
13:43
can be anywhere in there per day you
13:45
know and if somebody is sodium sensitive
13:47
he still likes keto s he just says
13:48
reduce your salt L other areas but we
13:50
often find that it’s just misunderstood
13:53
the idea behind salt but that buffering
13:55
of it to is really important just to
13:56
maintain acidity properties and Newton
13:59
and more of a neutral balance in the in
14:01
the body so that solves very vital for
14:04
our product it’s a spot you know this
14:06
something they so just like a lot of
14:08
other things in the world yeah a lot of
14:10
people die instantly think of salt and
14:12
then minerals and no and I hate using
14:18
McDonald’s as an example it just I was
14:20
brought to my attention I think it was
14:21
like a Big Mac as like 2,000 million of
14:25
our product or and that’s not even
14:27
adding fries now I know most people
14:28
watching this probably only eating
14:30
McDonald’s but we’d be surprised even
14:32
that what people would eat that has high
14:34
sodium but we don’t even think twice
14:35
about it so I always like to bring that
14:38
to people’s attention is everything’s in
14:40
balance it’s just that right now you
14:43
can’t get ketones without it and in its
14:45
it’s a very valuable for having the
14:47
ketones to help the ketones do their job
14:48
well so how how long has the
14:52
commercially available ketones being
14:54
like for the public obviously we’ve had
14:55
in research for decades now how long has
14:58
it been available for the general public
15:00
to be in use um about 16 months we
15:03
launched 16 months ago bringing the the
15:05
most valuable ketone supplement that can
15:08
put you into a therapeutic level now I
15:10
mean there’s things like MCT oil that’s
15:12
been available that you can also consume
15:14
it’ll produce a small amount of MC
15:16
tear-off promote a small amount of
15:17
ketones the medium chain triglycerides
15:19
will but but as for an actual robust
15:22
ketone Exantus ketone supplement like
15:25
keto s about 16 months I’m kind of
15:27
counting back it’s been available it’s
15:30
very new but very you know very
15:31
researched and very effective in a short
15:34
amount of time we’ve changed a lot of
15:35
lives
15:36
something that dr. Dom said just the
15:38
other day is you know just about there’s
15:40
there’s researchers right now he’s very
15:43
excited about what we have our hands on
15:45
because we’re actually putting his
15:46
product like his his you know original
15:49
patent and his mindset into the world
15:52
he’s like a lot of researchers will die
15:54
before they’ll ever see the research
15:56
really be effective into the world and
15:58
they may be the most valuable research
15:59
out there and he’s actually living
16:01
parallel to his research and the change
16:05
of the world like it in I mean right I
16:08
mean just it’s just pretty it’s pretty
16:10
amazing you know what we’re seeing over
16:13
the last 16 months oh yeah it’s been
16:15
mind-blowing and yeah what what people
16:18
are experiencing in the results of been
16:21
quite phenomenal
16:22
and I suppose the deal would be more
16:24
into your speciality into training and
16:27
fitness per se
16:28
yeah where have you seen venomous like
16:31
is it only for like specific areas of
16:33
training or have you seen like a global
16:35
improvement in general population of
16:38
anything to do with training like how do
16:40
you use it with people you trained well
16:44
you know my background I initially I was
16:46
a you know just a you know a more of a
16:48
traditional trainer studied under the
16:50
and I have an NSC MSC a certification
16:52
and then I went and learned muscle
16:53
activation techniques m80
16:55
and so I dealt a lot with you know
16:57
specific rehab and then very specific
16:59
human performance and muscle activation
17:01
technique is pretty robust in the
17:03
fitness industry when it comes to
17:04
dissecting and isolating muscle weakness
17:07
and strengthening but the big thing
17:09
around that is that if the person was
17:10
too sensitive to to touch or if their
17:14
nutrition was poor sometimes we wouldn’t
17:16
see the same contract I ability of the
17:18
muscle tissue and so when this product
17:20
came in I was still in practice I took
17:23
about three and a half month months
17:24
before I transitioned to this full-time
17:25
and it was I wouldn’t even touch anybody
17:28
unless they were taking in our our
17:29
products for an hour before I made them
17:31
all take it and the reason why and
17:33
that’s just my body work component is is
17:35
that if the research suggested increased
17:38
ATP production ketose do there’s
17:40
research around inflammation there’s a
17:42
research around you to oxygen
17:44
utilization it’s just more effectiveness
17:45
and then not only that the persons are
17:47
just more relaxed they’re just presently
17:49
more relaxed
17:50
so it was required that an hour before
17:52
they would take quito us and it was
17:54
amazing the treatment protocols how much
17:55
they improved in those three and half
17:58
months and then I handed all my clients
17:59
over to other people as I moved into my
18:01
new career but at the same time I would
18:04
use it as a bridge in between and so
18:06
then when you look at my performance
18:07
athletes it doesn’t make any sense like
18:10
there’s people using pre workouts right
18:11
now that are that are affecting their
18:13
adrenal systems like you and believe
18:14
they’re just stimulating the heck out of
18:16
their systems ramping up and they think
18:18
that’s energy and it’s not energy it’s a
18:20
hyper stimulation yes which is what I
18:23
know a lot about because I crashed
18:24
really hard off of that so that’s one of
18:28
my major things is when do we turn that
18:30
on and when we turn that off but when
18:32
you add in ketone supplementation and
18:33
you’ve seen what we’ve seen over 16
18:35
months but even initially right off the
18:38
bat an hour before half an hour before
18:39
training I would have people consume
18:41
keto s and their training capacity went
18:44
up the recovery was better in the
18:45
workout or their inner workout recovery
18:47
was better they PR a lot of them PR very
18:49
quickly their strength improved but most
18:52
importantly I would use it as a
18:54
post-workout recovery drink later in the
18:56
day for hours post training I would have
18:59
them do it again improve their sleep
19:00
quality and their training capacity
19:02
improved where we could actually
19:04
increase the load or the volume of their
19:05
workout I mean in performance just a
19:09
sword very quickly and I think that’s
19:11
what’s really I mean you just don’t find
19:14
things that you can use on both ends
19:15
effectively and that’s pretty cool oh
19:17
absolutely and what about the you know
19:20
people talk about the fat loss component
19:22
and the muscle preservation component
19:25
and the ability sort of be able to have
19:27
both at the same time and you sort of
19:29
just delve into that solutely yeah you
19:32
know I use this analogy because people
19:34
have a hard time wrapping their head
19:35
around because the way I diet and right
19:37
now there’s some really cool research
19:38
and science on ketosis in muscle
19:40
development like literally being in a
19:42
state of almost starvation but also
19:44
building muscle mass and I’ve seen
19:46
research out of Tampa and research out
19:48
of Ohio State that’s proving that it can
19:49
be done because it’s more about the load
19:51
now you may not be a professional
19:52
bodybuilder but you can still put on
19:54
mass yes and and so what’s really neat
19:57
about but on how I how eyes talk about
20:00
this is like if not eating messed up our
20:03
metabolism then
20:04
our ancestors would have screwed that up
20:05
many years ago I always just say like
20:10
common sense right it’s its simplicity
20:12
in how I learned that actually was I
20:14
went to Africa and I saw people that
20:16
barely ate food and yet they were
20:17
superior physically then I was like they
20:20
looked amazing and I’m like what do you
20:22
eat and they eat once a day and it’s
20:24
like a goo ball I’m like huh that’s
20:26
against everything I’ve been taught at
20:28
the University right and and so it made
20:30
me start to question this idea of what
20:32
we think we really know and the body
20:35
there’s something else going on and so
20:36
ketones you know the Lutz’s said –
20:38
science suggests but I think evolutions
20:40
told us for a long time preserved muscle
20:42
tissue broke down now if you go long
20:44
enough without food of course at some
20:45
point your body will have to tap into
20:47
muscle tissue but it’s really smart your
20:49
body doesn’t want to waste muscle mass
20:50
and I think where people are
20:52
misunderstanding is that is that when we
20:54
when people are eating and not in
20:56
ketosis eating a small amount of
20:57
carbohydrates and a low calorie diet
20:59
well that at that point you don’t have
21:01
ketones and now your body doesn’t have
21:03
calories in food while your body doesn’t
21:05
have as good of energy sources so it’s
21:08
gonna use that a little bit of fat and a
21:10
little bit of the muscle tissue and
21:11
protein to break down for fuel and
21:13
that’s when metabolism gets messed up
21:15
but if you’re in ketosis you know the
21:17
suggestion is is that it preserves that
21:19
tissue breakdown at least that’s what
21:20
the science is saying and so I think
21:23
that’s really exciting to me because it
21:25
helps preserve that but but why is it
21:27
work for fat metabolism why why are
21:28
people seeing this fat loss component
21:30
and I think there’s a lot of reasons and
21:32
I think we’re working on a study right
21:33
now to hopefully get that really dial
21:35
then to give you all the covers and base
21:38
all the benefits but I think the biggest
21:40
thing is is that the body works better
21:42
when you look at there’s a receptor site
21:44
in most cells for a ketone body well if
21:47
you’re not in ketosis then you don’t get
21:48
that cell efficiency is in there so if
21:50
you just improve the function of the
21:51
system I mean it could be the brain it
21:53
could be the heart it could be the
21:54
muscle system at that point the body
21:57
wants to use fat metabolism that’s a
21:59
natural state for the human body so I
22:01
think we deceive fish’n see in the
22:02
system but then then again people don’t
22:04
have to eat as much they notice that
22:05
their calories making may decrease
22:07
they’re gaining muscle mass they’re
22:08
stronger and they’re consuming less
22:10
calories which we know is good for
22:12
longevity no matter if you’re an athlete
22:13
or not yeah and so I think when you add
22:15
all those components and then of course
22:17
the Redux
22:18
of sugar and carb cravings you’re gonna
22:19
see a huge fat metabolism now there is
22:21
some research that will suggest that you
22:23
know certain amino acids that we’ve
22:25
added to our formulas potentially you’re
22:26
gonna help with linked body tissue like
22:29
leucine or maybe even help production
22:31
its own amino our own ketone bodies that
22:34
help fat metabolism so that’s all added
22:36
in there also but there’s more research
22:37
and science that’s gonna be died into
22:39
that so that we can give you a better
22:40
answer yeah that’s sweet that’s awesome
22:43
and I suppose there’s a big
22:44
misconception around sort of the whole
22:46
fat loss white loss component here is
22:51
delve into that a bit and how sort of
22:53
polar opposite and how different you
22:55
know fat loss component and a white loss
22:56
component how they don’t really always
22:59
go together well you know I will do that
23:02
in the first thing I always say on that
23:03
comes to that is that if that person if
23:05
the person that’s analyzing it isn’t
23:07
been skilled at a high level then we
23:09
can’t trust them because I’ve watched
23:10
people that are in shake companies that
23:12
are trainers that don’t have a high and
23:14
I’m like they’re literally miss Messi
23:16
Messi and everybody they don’t
23:17
understand the capacity so what’s the
23:19
difference between the two well I’ll
23:21
tell you this is that I’ve watched too
23:23
many malnourished people come in front
23:24
of me meaning that they’re eating in
23:25
credit of types of nutrients if it’s
23:28
protein it’s fat even if it’s sometimes
23:30
even carbohydrates yeah and what happens
23:32
when you put them on a protocol that
23:33
makes them healthy well their body’s
23:35
first reaction is to establish muscle
23:39
lean muscle tissue back so it’s back to
23:40
survival right it’s gonna it’s gonna
23:42
expel this large muscle tissue it wants
23:44
to improve its gut flora it wants to
23:46
improve its tissue development it wants
23:48
to improve even your nails are gonna get
23:51
firmer and harder toenails fingernails
23:53
your hair your body’s gonna try to
23:55
revive itself when that all it’s gonna
23:57
be masked so we might see that person
23:59
not transition scale everybody that
24:01
comes to me out of a shake company that
24:03
has been doing shake a day or two shakes
24:05
a day I tell them for 30 days don’t
24:07
expect the scale to change at all
24:08
because we’re gonna have to reassure
24:11
metabolism and then you’ll see the scale
24:13
will switch now I don’t actually
24:14
encourage scale measurements unless
24:15
you’re working with the coach because
24:17
it’s it’s a misconception in the brain
24:19
I’d rather people you know leverage
24:20
their their clothing as an indicator of
24:23
their success and commit to it because
24:24
there’s no question this works yes I
24:26
mean 100 percent I have so many people
24:29
with high-level success with this when
24:30
it comes to the scale and
24:32
fat loss and changing your body
24:33
composition and improving your health
24:34
it’s just that some people’s commitment
24:36
needs to be longer because they spent
24:37
too many years screwing it up on the
24:39
back end of this and in being okay to
24:42
transition into a different lifestyle
24:44
that’s going to be sustainable long
24:46
period of time because we have a product
24:47
that makes it easy yeah and then some
24:50
just just touching on like probably a
24:52
really important generation of the
24:56
population the baby boomers to come
24:57
there Melanie
24:58
one we know you know unequivocally how
25:02
critical doing weight and resistance
25:03
type of training is for those that
25:06
generation which they don’t do how
25:09
powerful you know is can you teens
25:11
combined with their muscle preservation
25:13
everything and hormones and everything
25:15
gonna be for that generation it’s that
25:18
it’s the biggest it’s the biggest I mean
25:21
there’s only just two ways to look at
25:22
this I mean from an entrepreneur mindset
25:25
I’ve been saying for 15 years like
25:27
that’s the capital you capitalize in
25:29
that environment you got something
25:30
special right because number one that
25:31
generation is looking for answers and
25:33
are sick and tired of the old system
25:34
they’re the ones that are coming to me
25:36
say Dustin I want to change my wife and
25:38
I just say can we work with your doctor
25:39
to do it like I want to do it it’s a
25:41
team I don’t want to do it isolated I
25:42
don’t want to do it with just you I want
25:43
to do it together
25:45
but when you take the core benefits of
25:47
what any young athlete would need with
25:49
ketones it applies 30% higher with that
25:51
aging population and I’ll use my mom as
25:53
an example she’s 66 years old and
25:55
literally when she was born or my son
25:57
was born two years ago she couldn’t do
25:59
anything with them she literally was
26:01
just sit there and hold them she
26:03
couldn’t get on the floor she couldn’t
26:04
pick him up she couldn’t him and she
26:05
just couldn’t it was the first time I
26:07
realized this is the beginning of him
26:08
and into my mom’s life and I was kind of
26:10
it was took it I took it really personal
26:12
and it took it really serious cuz I’m a
26:13
health guy and she’d lived at me cheek
26:15
overcome some obstacles well right
26:17
Souza’s product god I go I went flew
26:19
home I gave it to her within three days
26:20
she Motor yard she cleaned her garage
26:22
and rode her bike
26:23
she rode her bike cuz she could bend her
26:25
knees yeah it wasn’t that she physically
26:27
couldn’t ride a bike she just physically
26:28
couldn’t get her knees around the pedals
26:30
yeah like so it gave her mobility but
26:33
then the strength improvement and the
26:34
energy she got on it it allowed her to
26:36
move so now if I was gonna ask my mom
26:38
like hey I want you to go to the gym and
26:40
work out which I’ve asked her many times
26:41
to do with a very particular trainer but
26:43
her body wasn’t
26:45
environment to even receive the workouts
26:47
effect it was a workout for her to walk
26:48
up the steps yeah let alone to go to the
26:50
gym yes so now she starts taking keto
26:53
ass and next thing you know she’s like I
26:55
feel good like she now wants to go move
26:57
her body yeah which is powerful because
26:59
you see or two years later now she’s on
27:01
her hands and knees chasing around the
27:02
house up and over her shoulder down and
27:03
cruises like she’s living her life and
27:06
she’s able to get back into fitness
27:07
which is what she knew she should do
27:09
psychologically but physically she was
27:11
it was fighting herself yeah and I think
27:14
that’s there’s no better population for
27:17
this product and we talked a lot about
27:18
Mary Newport just the ability to do what
27:20
ketones can do to a you know for the
27:21
brain and and provide energy for the
27:23
brain that is the population that I
27:25
think that and the young and the youth
27:27
to me are the really the keys that this
27:29
this product and ketosis is going to
27:31
make the biggest change in our world I
27:32
think it is those two populations
27:34
absolutely and before we before we get
27:37
into sort of the safety component side
27:38
of things is you know there’s more and
27:41
more demands put on that generation too
27:44
like it’s not like back in the day like
27:46
pretty a lot of you know my and your
27:49
generation now you have one or two
27:50
parents that are all working and the
27:52
amount that the grandparents are looking
27:54
after the kids now are helping to
27:56
support them is phenomenal you know they
27:58
don’t retire and do nothing now they
28:00
normally retire and busier than they
28:01
were with erection with anoraks so the
28:04
ability to be able to sustain that and
28:06
do that and support that down would be
28:08
just absolutely out of control dovey
28:12
into the safety like you know obviously
28:14
a lot of things where people think oh
28:15
when I take it in my mouth and all that
28:17
time stuff they’ve got the misconception
28:18
of drugs and the side effects of drugs
28:21
what’s the safety of exogenous content
28:23
well you know the most important thing I
28:26
tell people around what exactions
28:27
ketones are it’s you know we can look at
28:28
it as a fact fourth macronutrient it’s
28:31
an energy source that you can put in
28:32
your system so I always typically really
28:35
look at it as a really clean fuel of
28:37
food and it can provide energy as that
28:40
and so that’s to me the most important
28:43
thing because when we think about the
28:44
things that we put in our mouths you
28:45
know not very often that you can put
28:47
something in your mouth that provides a
28:48
very little backdraft of detail of
28:51
elimination right so a clean fuel is
28:53
something like if you eat an apple that
28:55
you eat the apple then your body has to
28:57
get to waste the part of the app
28:59
then it goes into the into the system
29:00
and then there’s another byproduct of
29:02
waste utilize them as glucose that all
29:04
goes through your system and now we have
29:06
a ability to in consume ketones which
29:08
then really quickly can provide a really
29:11
clean fuel source to the body without a
29:12
huge waste back in the GI tract nor in
29:15
the actual cell itself and so that’s
29:17
that to me is one of the most powerful
29:19
thing as we look at it as a food and I
29:21
just find that because when people ask
29:23
me about safety all the time I’m like
29:25
watching what they do on a daily basis
29:27
I’m like oh my god I can’t believe
29:29
you’re asking about this when you’re
29:30
doing that like it doesn’t make any
29:31
sense
29:32
but I also understand the concern that
29:34
people have when they’re taking
29:35
something new and when you look at the
29:37
there’s so many applications that the
29:39
ketogenic diets you use for for so long
29:41
I do tell everybody if you have a
29:43
significant health situation or
29:45
challenge then definitely consult with
29:46
your doctor but ask the doctor to work
29:47
with you because you know ketones and
29:50
the science behind it is pretty
29:51
extraordinary and if you go there with
29:53
asking them to work with you I think
29:55
you’ll find that there’s amazing
29:56
benefits and the doctors very much
29:57
engaging if you go hey doctor I’m gonna
29:59
do this can i they gonna say no because
30:01
that means they have to go and actually
30:02
research it so when you tell them hey
30:03
I’m gonna go change my life do you want
30:05
to come along with me and you want to
30:06
work with me and evaluate me as I
30:08
changed my life
30:09
they’re awesome very much intrigued by
30:11
that and very often they’ll get my phone
30:13
number and ask me what you’re doing but
30:15
the things I always tell people to watch
30:17
out for and just to be aware of is that
30:19
ketones are a natural diuretic and this
30:21
is if you’re doing a diet a low carb
30:24
diet in general is that hydration is
30:26
extremely important no matter what most
30:28
people are already dehydrated but it’s
30:29
not just the quality the water you’re in
30:31
it’s also the quality your water if
30:32
you’re using reverse osmosis or
30:34
distilled water or a lot of bottled
30:35
water you’ll find that you may have to
30:37
add extra electrolytes and minerals to
30:38
maximize your health now you should be
30:39
doing that anyway yes but when you’re in
30:41
ketosis it can ramp up the effect of
30:43
that dehydration the big thing well
30:45
what’s one of the best ways to include
30:46
that what’s one of the best ways to do
30:47
that which we touched on previously
30:49
yeah sodium salt is a great it’s a great
30:53
way to do that I encouraged I live in
30:55
Southern California where it’s you know
30:56
people are dehydrated all day long here
30:57
we live in a desert so I increased
30:59
people’s sodium intake often especially
31:00
the more healthy they are or the smarter
31:03
they think they are the more likely they
31:05
need them so I can pick them out of a
31:07
crowd in a second and I’ll give them
31:09
three or four symptoms because they’ll
31:10
start talking up on me a little bit and
31:12
give me three or four symptoms and
31:13
they’re like oh yeah I’m like yeah just
31:15
try some extra salt and you’ll feel
31:16
great they call me up the next day like
31:17
I feel amazing I’m again for 12 years
31:20
you thought you were doing it right and
31:21
I go that’s a little shift I go but but
31:24
that’s something just to be aware of
31:25
because the ketones can’t have a
31:27
diuretic effect and it can be very
31:28
variant on individual people stress that
31:30
you’re under climate climate you’re
31:32
under and the water you drink and then
31:34
of course if you’re sensitive to
31:35
caffeine or you know or if you have you
31:38
know blood pressure components just be
31:39
aware that caffeine can be a factor in
31:41
that and can and it can bump things up
31:43
so maybe choose the non cap urgent if
31:46
that’s the case you know but definitely
31:48
work with your doctor and outside of
31:49
that you know it’s a it’s an energy it’s
31:51
a fuel source that can literally change
31:53
your life and you know from a purity
31:55
perspective I give it to my two-year-old
31:56
my pregnant wife drink if you’re
31:58
pregnant she’s now breastfeeding my
32:00
brother-in-law who’s you know struggled
32:02
with some things throughout his life
32:03
he’s been taking it ever since he’s
32:05
moved in with us I take four or five a
32:07
day sometimes I drink a lot of it
32:09
because of the the benefits and also I
32:11
know what it is I you know I mean I’m
32:13
gonna be at a workshop next weekend with
32:15
you know they’re gonna have epigenetic
32:16
specialist cancer specialist you know
32:18
Britta Alzheimer specialist ought to
32:21
every spectrum of in disease is gonna be
32:23
speaking and it’s all around the world
32:25
of ketones and ketosis so so I just I
32:28
see the bigger picture of it and then
32:30
all the way up to the aging popular
32:32
hundreds using this product as a fuel
32:33
source for a better sleep better quality
32:35
of just function in their day yeah
32:37
that’s my suppose I want to be very
32:40
cautious of your time and you know we
32:42
could go on for ages and we love talking
32:44
about these topics but I suppose is
32:46
there any sort of parting words that you
32:48
want to you want to leave with people
32:50
yeah I this is what I tell everybody you
32:52
know I’ve taught the diet for a long
32:54
time if you whoever is on here listening
32:56
to it if you’re a if you’re in the
32:59
industry of health wellness and fitness
33:01
and you want to impact a lot of people’s
33:04
lives and you really want to make a
33:05
change in the world that you live in I’m
33:08
gonna give you my piece of advice I was
33:09
a purist for a long time I was the guy
33:11
that did everything by the book strip
33:13
strict and I told everybody they should
33:15
live the way I live because it was
33:17
superior the truth is is I helped nobody
33:19
four or five people could come along
33:21
with my ride
33:22
typically they end up quitting and I was
33:24
just frustrated all the time and then
33:25
everybody was judging
33:26
and wondering about what they ate around
33:27
me and I was just creating an ale and
33:29
alienation and I watched other
33:31
practitioners do that and so I just
33:33
talked to one yesterday actually and and
33:36
so if you want to make an impact in
33:37
people’s lives and if you have any idea
33:39
and you believe in this ketose
33:41
conversation whatsoever you don’t just
33:42
do your research if you do get these
33:45
products and put it in people’s hands
33:47
get them to commit to it let it change
33:49
their lives if people take this for 60
33:51
90 days and they’re willing to work with
33:52
the team and help help us just really
33:55
implement into their lives their life
33:56
will change but more importantly and if
33:59
you’re a practitioner or if you just
34:00
something that you care about get it in
34:01
the people that you care about really
34:03
quickly because it’ll make the impact
34:05
there’s not a person in my family that
34:07
doesn’t drink this product in my entire
34:09
extended I’m going hundreds of people
34:10
that don’t drink it every day and they
34:12
all get different benefits so my biggest
34:14
if we piece of advice is to commit to
34:15
something that is really gonna make a
34:17
big wave and change in the future and I
34:20
would love just to have your
34:21
participation in that and give it a true
34:23
handshake of what we have our hands on I
34:25
think you’ll see that your practice will
34:27
change your ambitions around how you can
34:29
change the world will change and your
34:31
success in your practice will change
34:32
yeah absolutely and the great thing is
34:34
you know there’s no risk of triangle
34:35
that’s why just it’s just even the point
34:39
drive you just try for yourself and like
34:42
you notice the benefits and that’s the
34:44
thing it once once you notice benefits
34:48
then it’s so much easier to come from a
34:50
genuine situation to say look is to
34:53
please truly helped me and this this
34:54
this you know it’s worth giving it a
34:56
shot
34:57
and the funny thing we’re just touching
34:59
back on hydration and I’ve got a very
35:03
extremely busy business person from the
35:07
cafe owner that uses this product and
35:09
you know she’s been doing a ketogenic
35:11
based life very long time and you
35:13
noticed a lot about it when she started
35:16
to see started using the product the one
35:18
thing she know this is it because she’s
35:20
so busy she could sit down at her desk
35:22
and she could not get up for eight hours
35:23
and just computing didn’t even have a
35:26
drink of water like you just didn’t
35:28
think about it cuz she was so busy but
35:29
being on the product one that only made
35:32
her feel better but it actually made her
35:33
want to go for it like she actually
35:35
enjoy drinking water and she actually
35:37
meant like not the shoes
35:39
I do she mentally got reminded to make
35:41
to make sure she was drinking their
35:43
hydration and keeping the fluids up and
35:45
the other thing I suppose just poorly
35:48
girl wouldn’t mind touching on is we
35:50
talk just briefly took that sort of
35:52
fasting and how potentially important we
35:55
didn’t touch on intermittent fasting
35:56
would be but one of the one things I
35:58
personally noticed myself and I loved
36:00
myself and I actually find these orders
36:03
keeping such an investment because
36:05
personally my food do is decreased 100
36:08
bucks a week
36:09
for me is like but me to spend 200 you
36:13
know golfer in Australia it’s roughly
36:14
$250 it’s not 20 $50 in the United
36:16
States but for me to spend $250 and save
36:19
nearly 400 you know I would do that
36:22
investment every day the week you know I
36:23
mean a little bit absolutely but it’s
36:26
also be it’s the ease of being able to
36:29
do in fasting like I’m six weeks eats
36:31
like I’m a big guy and I love my food
36:33
you know and the ease of being able to
36:36
do that type of intermittent fasting
36:37
it’s been phenomenal do you want to just
36:39
maybe just touching that briefly before
36:41
we finish and how you can get that
36:44
sustained fullness or appetite
36:47
suppression not that it’s a new
36:48
replacement per se but you naturally get
36:51
that on ketones and how much easier it
36:52
is you know
36:53
intermittent fasting you don’t have to
36:54
feel bloody angry all the time equal
36:57
exactly and I’m I joke I always say is
36:58
that if if we were supposed to eat you
37:01
know four to six meals a day the the
37:03
Egyptians would still be building the
37:04
pyramids today you know a like like
37:06
where we came up with that idea I mean I
37:08
understand why it came up with the
37:10
bodybuilding world in the diabetic world
37:11
it makes total sense to control
37:13
everything but in real life you know you
37:15
it’s just less stressful you know when
37:17
people don’t have to eat all the time
37:18
and because that’s really nature that’s
37:20
more natural to just eat when you’re
37:22
hungry and or when needed to eat right
37:24
through survival and but the embedment
37:26
that’s of intermittent fasting and what
37:27
that would look like if let’s say you
37:28
didn’t eat before you two o’clock the
37:29
night before and then you didn’t eat
37:31
again until 12 o’clock maybe lunch time
37:33
right there’s like a 16 hour window of
37:35
fasting
37:35
well why is that so beneficial and maybe
37:37
have the product in the morning when you
37:39
wake up is that when you look at gut
37:42
lining what you know we look at all
37:43
medicine now is moving towards gut
37:45
health even at the conferences I met
37:47
there all these scientists are talking
37:48
about gut health they’d know so little
37:49
about it but they’re talking about it
37:51
yeah and so
37:53
how is that what’s the best way for it
37:54
to heal one of the best ways to heal it
37:56
stop taking it off I don’t care if it’s
37:58
an apple I don’t care if it’s a shake I
38:00
don’t care if it’s green spinach it’s
38:02
like stop irritating there all the time
38:04
let it naturally heal it’s like having a
38:06
cut and you keep scraped you’re
38:08
scrapping it every day even if it’s
38:09
something you’re put in a lawanda but
38:11
you’re kind of rubbing and then with
38:12
your nail yeah it’s like yeah it’s good
38:13
but you’re irritating at the same time
38:15
and so intermittent fasting puts an
38:17
environment for that GI tract to really
38:19
heal give itself a break and I tell you
38:21
that’s one of the most beneficial things
38:22
around this product or why people have
38:24
changed their life so much is that they
38:25
can drink it and they their sustained
38:27
that sustained energy they’re not eating
38:29
as many times through the day of course
38:32
it’s gonna have a lot of other benefits
38:33
but we know from a longevity perspective
38:35
less food is the key to longevity yeah
38:37
hands-down it’s the most studied thing
38:39
ever on longevity sometimes it takes me
38:42
off because I want to eat more it keeps
38:44
becoming true and so this is a easy way
38:48
to allow people to do that without
38:49
psychologically being stressed saves
38:51
their grocery bill extraordinary like
38:53
we’ve we saved a lot of money every
38:54
month in our house and and but you just
38:57
you also gives you more time grated
38:58
baked you’re not prepping and preparing
39:00
food all the time yeah exactly
39:03
that was I love this conversation is
39:05
fantastic and I what I gained greatly
39:08
appreciate you taking the time that if
39:10
you’re only extremely busy life and
39:11
you’ve got some vents and seminars
39:13
coming up very shortly just before we
39:16
leave like how can people get more
39:17
information you know you know if they
39:19
want to chat to yourself or you know
39:22
prove it for example how can they get
39:24
more information and learn more yeah the
39:26
biggest thing is is you know somebody’s
39:28
probably showed you this what this this
39:29
podcast or send it off to you reach back
39:31
to whoever they are and just said who
39:33
showed it to you and just say hey how do
39:34
I get more they’ve you know we have a
39:35
really cool community for them too for
39:38
people to share this product and be
39:39
rewarded for the the way they share it
39:41
and so reach back to whoever invited you
39:43
if not you can definitely go to the
39:45
prove a Facebook page and you can get a
39:46
lot of great information there and that
39:48
is facebook.com/ for slash just prove it
39:50
I have my own personal website it’s
39:52
called Shaffer method comm that’s been
39:55
utilized for I coaching quite a few
39:57
people with life transformations
40:00
through implementing the lifestyle in
40:01
conjunction with keto OS and so I think
40:04
you just reach back to those people that
40:06
invited you
40:07
and let them know that you want to start
40:08
would you let them know that you want to
40:10
try this product and give it a fair
40:12
shake and then if you know if you want
40:13
to join our community
40:14
you know we’d love to have you and and
40:15
really share this message with a lot of
40:17
people awesome
40:18
and I’ll make show up with all those
40:19
links and everything in the show notes
40:21
so again greatly appreciated Dustin love
40:24
the conversation and I look forward to
40:26
probably having you on soon when we get
40:27
more and more research associated with
40:29
you so be awesome
40:29
you can’t wait we’re gonna have a great
40:31
weekend next weekend with a lot of
40:32
science so I’m looking forward to it
40:34
ooh listen thanks buddy thanks Andrew