Australian car buyers will witness a significant transformation in the automotive landscape as KGM officially replaces SsangYong from June 1, 2025. This marks the end of an era for the Korean automotive brand that has been part of Australia’s car market for nearly three decades.
The transition represents more than just a name change. It signals a complete corporate overhaul following KG Group’s acquisition of the struggling SsangYong Motor Company in 2022.
The Final Goodbye to SsangYong
SsangYong’s Australian journey began in the mid-1990s when the brand first entered local showrooms. The company established itself as a factory-owned operation in 2019, with its National Head Office and Parts Distribution Centrelocated in Melbourne.
From June 1, 2025, all SsangYong dealerships across Australia will operate under the KGM Australia banner. This change affects every aspect of the business, from showroom signage to customer communications.
What Changes for Australian Consumers
Current SsangYong owners need not worry about their vehicles or warranties. KGM Australia has committed to maintaining all existing customer obligations through the same dealer network.
The legendary seven-year unlimited kilometre warranty remains unchanged. This includes coverage for commercial use, which has been a key selling point for Australian buyers.
Behind the Corporate Transformation
KG Group’s Strategic Investment
The transformation story begins with SsangYong Motor Company’s financial difficulties in recent years. The Korean manufacturer faced receivership in 2021 after previous owner Mahindra & Mahindra struggled to find new investors during the pandemic.
KG Group, a major Korean industrial conglomerate, stepped in during 2022. They acquired a 61 percent controlling stake in the company, providing the financial stability needed for recovery.
From SsangYong to KG Mobility
The rebrand started in South Korea during 2022, where the company became KG Mobility. Australia was among the last markets worldwide to adopt this change.
Initially, Australia used the transitional “KGM SsangYong” branding to maintain customer recognition. From June 2025, this transitions to simply “KGM Australia” with the new slogan “Korean Built to Last.”
Product Range and Future Plans
Current Model Lineup
KGM Australia continues to offer the popular vehicle range that made SsangYong successful locally. The Musso dual-cab ute remains the bestseller, offering 3.5-tonne towing capacity and the comprehensive warranty package.
The Rexton seven-seat SUV provides family-focused buyers with substantial interior space and impressive towing capabilities. Both vehicles feature the proven 2.2-litre turbo-diesel engine that has built the brand’s reputation for reliability.
New Models on the Horizon
The Torres SUV represents KGM’s fresh approach to vehicle design. Launched in Australia during 2024, this mid-size SUV showcases the company’s modern styling direction and advanced technology features.
The upcoming 2026 KGM Actyon will debut alongside the complete name change in June 2025. This coupe-style SUVfeatures a 1.5-litre turbocharged petrol engine and represents the new generation of KGM vehicles.
Technology and Innovation Focus
Modern Interior Features
Recent KGM vehicles showcase significant technological advancement. The Torres SUV includes dual 12.3-inch displays for both instrument cluster and infotainment functions.
Advanced safety features have become standard across the range. Adaptive cruise control, lane-keeping assistance, and autonomous emergency braking demonstrate KGM’s commitment to contemporary vehicle standards.
Electric Vehicle Plans
KGM’s global strategy includes substantial investment in electric vehicle technology. The Torres EVX electric version has launched internationally, though Australian availability remains under consideration.
The company plans to develop EV-dedicated platforms and software-defined vehicles as part of its future mobility strategy. This aligns with global automotive industry trends toward electrification.
Market Position and Competition
Value Proposition Strategy
KGM Australia maintains its focus on delivering quality vehicles at competitive prices. The seven-year unlimited kilometre warranty continues to differentiate the brand from mainstream competitors.
This warranty coverage includes commercial vehicle use, making KGM particularly attractive to business buyers and tradesperson customers. Few other manufacturers offer such comprehensive commercial vehicle coverage.
Dealer Network Expansion
The KGM dealer network continues growing across Australia. All existing SsangYong dealers transition seamlessly to KGM Australia operations, maintaining established customer relationships.
Service capabilities and parts availability remain consistent during this transition period. KGM Australia has emphasized continuity of customer support throughout the rebrand process.
Industry Analysis and Impact
Korean Automotive Presence
KGM’s transformation reflects broader changes in Korean automotive manufacturing. The success of brands like Hyundai and Kia has paved the way for smaller Korean manufacturers to establish sustainable Australian operations.
The Korean automotive industry has built a reputation for reliability, value, and comprehensive warranty coverage. KGM continues this tradition while modernizing its approach to vehicle development.
Market Reception and Sales Performance
Australian sales figures for the former SsangYong brand showed steady improvement in recent years. The Musso utegained particular recognition, winning several automotive industry awards for value and reliability.
KGM Australia expects this positive momentum to continue under the new brand identity. The combination of proven products and fresh corporate direction positions the company for continued growth.
Looking Ahead: KGM’s Australian Future
Product Development Pipeline
KGM’s global product roadmap includes several new models planned for international markets. Australian availability will depend on local market conditions and regulatory requirements.
The company’s focus on SUVs and utes aligns perfectly with Australian consumer preferences. These segments represent the strongest growth areas in the local automotive market.
Brand Building Challenges
Establishing KGM as a recognized automotive brand presents both opportunities and challenges. The company must maintain existing customer loyalty while attracting new buyers to the rebranded operation.
Marketing efforts will emphasize the 70-year heritage of vehicle manufacturing expertise while promoting the modern, forward-looking KGM identity. This balance between tradition and innovation will be crucial for long-term success.
Customer Service and Support
Warranty and Service Commitments
KGM Australia has made clear commitments regarding existing customer obligations. All current SsangYong warranties transfer seamlessly to KGM coverage, maintaining the same terms and conditions.
Service scheduling and parts availability continue through the established dealer network. Customers can expect no disruption to routine maintenance or warranty repairs during the transition period.
Training and Certification
KGM dealer technicians receive updated training on new models and technologies. This ensures consistent service quality across the Australian dealer network as the brand evolves.
Customer service representatives also receive comprehensive training on the KGM brand identity and product lineup. This maintains the high service standards that existing customers expect.
Frequently Asked Questions
Q: Will my SsangYong warranty still be valid under KGM? A: Yes, all existing SsangYong warranties transfer to KGM Australia with identical terms and coverage.
Q: When does the name change officially take effect? A: KGM Australia becomes the official brand name from June 1, 2025.
Q: Will KGM continue selling the same vehicle models? A: Yes, current models like the Musso and Rexton continue under the KGM brand with ongoing development.
Q: Are there any changes to dealer locations or service centers? A: No, all existing SsangYong dealers become KGM dealers with the same locations and staff.
Q: Will KGM introduce electric vehicles to Australia? A: KGM is evaluating electric vehicle options for Australia, with the Torres EVX under consideration.
Q: Does the seven-year warranty still include commercial use? A: Yes, the seven-year unlimited kilometre warranty continues to cover commercial vehicle applications.
Q: Will parts and accessories still be available for older SsangYong vehicles? A: Yes, KGM Australia maintains full parts support for all vehicles sold under the SsangYong brand.
Q: Are there any price changes with the rebrand? A: The rebrand itself doesn’t affect pricing, though individual model prices may vary based on market conditions.
The transition from SsangYong to KGM represents a significant milestone in Australian automotive history. While the familiar name disappears, the commitment to quality, value, and comprehensive warranty coverage continues under the refreshed KGM Australia brand. This transformation positions the company for sustained growth in Australia’s competitive automotive marketplace, building on seven decades of Korean manufacturing expertise while embracing modern mobility solutions.